American brewing company MillerCoors is set to launch a new beer, dubbed Two Hats, early next year for people aged between 21 to 24 years. The new brand of light beer will come in two fruit flavours of lime and pineapple. To be ...
Tags: MillerCoors, Beer, Fruit Flavors
Born Licensing's David Born looks at why more and more firms are turning to iconic toys and games, like G.I. Joe and Operation, to help drive advertising campaigns. It’s not uncommon to see toys and games in advertising. In fact, ...
Tags: toys and games, Born Licensing, advertising
Event marketing has been a staple of business marketing for decades, but as more businesses look for new and unique ways to market their products and services, the way businesses plan, advertise, design, and work events and trade shows has ...
These days, one of the keys to having a successful business is getting the most bang for your buck. From the smallest one-man shop to the largest multi-national, we're all looking to get the most return from our business investments. In an ...
Tags: LED Displays, digital outdoor sign, Chipshow
Craft beer is hot right now globally. With little money for traditional advertising, niche brewers are relying on striking packaging designs to win friends and influence beer (and wine) drinkers. The number of craft breweries in the US ...
Tags: beer packaging, new beer design, beverage
The Mid-Autumn festival is coming,and the war of holiday sales also comes,too.In fact, the moon cake businessmen have take the lead in pushing and other peripheral products is brewing. Do sales with festival activities is the commonly event ...
Tags: Stationery, Mid-Autumn festival
Last July, Beerenberg did something radical. It changed its labels. And you're thinking, "Radical?" Well, Beerenberg jams, condiments and sauces have looked the same for 40 years. In the six months that followed, Beerenberg sales ...
Tags: Beerenberg, labels, Packaging&Printing
Local media ad revenue is expected to rise from $132.9 billion this year to $151 billion in 2017, or a compound annual growth rate of 2.8%, according to BIA/Kelsey's updated "U.S. Local Media Forecast." In March, the firm projected local ...
Tags: BIA/Kelsey, Local media ad revenue
Microsoft's anti-Google "Scroogled" campaign is a battle for hearts and minds as much as for search and email market share, an analyst said today, but its effectiveness can be measured. "Scroogled is an attempt to change hearts and ...
Tags: Microsoft, anti-Google, email market share
Google+ first went live at the end of June, 2011, Brandlective Communications began testing the social network almost immediately and within two weeks of its launch, the International Business Times had reported that the popularity rise of ...
Tags: Google+, social network, social media network, company news
A recent independent study of LTE coverage within four U.S.cities showed Sprint's networks lagging far behind those of both Verizon Wireless and AT&T. In comprehensive testing in Dallas,Fort Worth,Kansas City and Atlanta in mid-August and ...
Tags: LTE coverage, Sprint, Verizon Wireless, AT&T, Schlageter
Advertising gifts the relative advantages and disadvantages of traditional advertising. There are many traditional advertising, such as TV commercials, newspaper ads, signs and advertisements, carriages ads, etc.. This type of advertising ...
Tags: advertising gifts, TV ads, traditional advertising, commercial