Trade Resources Company News Mademoiselle Desserts Acquires Dutch-Based Quality Pastries

Mademoiselle Desserts Acquires Dutch-Based Quality Pastries

French frozen pastry maker Mademoiselle Desserts has acquired the Netherlands based Quality Pastries, for an undisclosed sum.

Investment firm Equistone Partners Europe has provided financial backing to the French company in the acquisition deal.

Quality Pastries, which has a production facility in the Netherlands, specializes in making frozen puff pastries, sponges and choux pastries.

Through the acquisition, Mademoiselle Desserts is looking to expand its international customer base while strengthening its product offering.

Mademoiselle Desserts CEO Didier Boudy said: “Quality Pastries’ offering will allow us to provide a complete range of products and gives us a unique position in the industrial pastries market.

“Equistone’s European network and expertise in supporting its portfolio companies’ acquisitive growth have been crucial to the success of this project.”

Among the post-acquisition changes, former commercial director of Quality Pastries has replaced Hans van Eerd as the CEO. Van Eerd will help in the company transition till 2017 end, and after which will focus on new activities.

Quality Pastries CEO Jan-Martin Ridder said: “Mademoiselle Desserts will provide us with the necessary financial backing to reach our ambitious development goals. While continuing our activity from Quality Pastries’ production facility in Weert, Netherlands, we will benefit from commercial synergies and an increase in our activity.”

Mademoiselle Desserts has been on an acquisition spree, buying UK-based Speciality Desserts in 2012 and following it up with the takeover of The Hand Made Cake Company two years later.

The French frozen pastry business revealed that it was looking out for more acquisition opportunities across Europe and North America. It has also implemented an acquisition facility by refinancing its unitranche debt subscribed by Ardian Private Debt three years ago.

In 2008, Quality Pastries was sold by its then owner Barilla Holding to Bakkersland Groep.

Source: http://bakeryandcereals.food-business-review.com/news/mademoiselle-desserts-acquires-dutch-based-quality-pastries-071016-5027263
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