US-based General Mills cereal brand Cheerios has introduced new Cheerios Protein in two flavors.
Cheerios Protein, which is blended with crunchy granola clusters, is available in Oats & Honey and Cinnamon Almond flavors.
Cheerios Protein Oats & Honey comprises oats and honey sweetened whole grain oat cereal with crunchy oat granola clusters and real honey.
Cheerios Protein Cinnamon Almond includes sweetened oats and whole grain corn cereal with crunchy almond granola clusters and real cinnamon.
Big G Cereal New Products senior marketing manager Matt McQuinn said the parents are looking for breakfast options that not only provide long-lasting energy, but also something their entire family will enjoy at times that are right for them.
"Cheerios Protein offers the benefits that go along with starting the day with 11g of protein and the great taste of Cheerios that kids and parents already know and love," McQuinn added.
Cheerios Protein is available in 14.1oz. boxes at retailers nationwide.
Image: New New! Cheerios Protein from General Mills. Photo: courtesy of PRNewsFoto/Cheerios.
