Mars Chocolate North America has introduced a new full-size bar called TWIX Bites.
The new bar is available in two convenient sizes, including a 2.83-ounce sharing size and a 7.0-ounce re-sealable stand-up pouch.
TWIX Bites joins the Bites portfolio, comprising SNICKERS Bites, 3 MUSKETEERS Bites, MILKY WAY Bites and MILKY WAY Simply Caramel Bites.
Mars Chocolate North America chief consumer officer Roy Benin said that TWIX is one of firm's most popular brands, and a delicious addition to rapidly expanding Bites portfolio.
"Consumers are looking for new ways to enjoy and share our products, and the unwrapped packaging makes offerings like this a delicious and convenient option for social occasions or on-the-go," Benin added.
Mars produces brands such as Pedigree, Whiskas, Kitekat, Banfield, Nutro and Sheba.
Image: New TWIX Bites from Mars. Photo: courtesy of PRNewswire.
