Trade Resources Company News Tonnex Has Helped Lanier Record a Sales Increase of More Than 90% Year-on-Year

Tonnex Has Helped Lanier Record a Sales Increase of More Than 90% Year-on-Year

A partnership with Tonnex has helped Lanier record a sales increase of more than 90 per cent year-on-year.

"Lanier has experienced amazing growth in printer sales in 2012 and Tonnex has played a significant role," said Lanier Australia's national channel manager Matthew Smith. "Our partnership with Tonnex has enabled us to reach a much more diverse range of resellers, where many of our products are a great match." 

Lanier, a wholly-owned subsidiary of Ricoh (which does not sell printers through the mass retail channel), had an "explosive" 12 months, exceeding budget by 42 per cent," according to Smith.

"These increases have largely been propelled by our growing partnership with Tonnex International," he said.

Smith said that since becoming a printer and consumables distributor in August 2011, Tonnex has played a key role in Lanier's growth; particularly in the stationery industry, contributing to a sales increase of over 90 per cent when compared to the same time last year.

Source: http://www.stationerynews.com.au/news/lanier-in-the-fast-lane-with-tonnex
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Lanier in the Fast Lane with Tonnex
Topics: Office Supplies