Trade Resources Company News Jack in The Box Launches New Product

Jack in The Box Launches New Product

Jack in the Box has expanded its product range with the introduction of the new Buttery Jack burgers which feature garlic herb butter on a quarter-pound signature beef patty and tucked inside Jack’s new gourmet signature bun.

The Classic Buttery Jack features creamy tomato sauce, green leaf lettuce, fresh tomatoes and Provolone cheese; while the Bacon & Swiss Buttery Jack features creamy bacon mayo, hickory smoked bacon and Swiss cheese. You simply can't go wrong. Both are juicy, savory and unexpectedly flavorful.

Garlic Butter Meets Burger: Jack in the Box Introduces New Buttery Jack

"The Buttery Jacks are truly a masterpiece of creativity," said Iwona Alter, Jack in the Box Vice President of Menu Strategy & Innovation. "We tested more than 150 combinations and builds before we found the perfect burger, with seasoning mixed right into the signature patty and garlic herb butter melted right on top."

The Buttery Jacks are the start of many quality and service improvements coming to Jack in the Box in 2015 and beyond - including new employee uniforms and an enhanced in-restaurant dining experience with the food being served in baskets.

And what butter, er, better venue to showcase the new burgers than the world's biggest advertising event - the Big Game on February 1! But one ad during the game just isn't enough. Come game day, the restaurant industry innovator is launching three new television ads for the Buttery Jacks.

Source: http://savorysnacks.food-business-review.com/news/jack-in-the-box-introduces-new-buttery-jack-300115-4500666
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Jack in The Box Introduces New Buttery Jack