Trade Resources Company News Lenny Will Supply Cable Products for Ssangyong’s New SUV

Lenny Will Supply Cable Products for Ssangyong’s New SUV

Cable and cable system supplier Lenny Group announced recently, the company acquires one more order from South Korean Ssangyong Motor Company, which will provide cable products for the new models of the latter.

Lenny reached an agreement with Ssangyong recently, and they will research, product and supply different types of cable products for Ssangyong’s new car. The new model is a compact SUV, which exhibited as a concept vehicle in The 2012 Geneva Auto Show and predicts to entry the market in 2015.

Ssangyong plans to produce this new model in South Korea and put in South Korea, Europe and other markets in the world. Lenny predicts in the whole life cycle of the model, they will earn Euro 75m from this supply contact.

Lenny Korea Inc. was at a loss in 2012, and the company hopes to realize the financial balance this year. Dr. Andreas Brand, the member of Lenny management board, said: “Taking the middle point of view, the new order from Ssangyong Motor will help company's active development.”

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