Trade Resources Company News Infiniti Opens New Design Studio in Beijing Makes It The Second Design Studios of Infiniti

Infiniti Opens New Design Studio in Beijing Makes It The Second Design Studios of Infiniti

Infiniti has opened its new design studio in Beijing making it the second design studios of the company.

The new studio is located in Chaoyang district and follows the recently opened London studio.

The first product to come out of the new design studio will be INFINITI CONCEPT Vision Gran Turismo which is expected to be the base of future vision of high performance Infiniti.

INFINITI CONCEPT Vision Gran Turismo is a part of the project that started as an internal global competition to "design a pure Infiniti GT car".

According to Infinity, China is expected to become the largest market for the company, and the introduction of the design studio in the country is expected to produce premium automotive design for the Chinese markets.

Infiniti executive design director Alfonso Albaisa said: "The fact that our new Beijing studio won the internal competition for the INFINITI CONCEPT Vision Gran Turismo demonstrates their forward thinking and their strong capabilities in terms of advanced design.

"This is a great first step in applying Chinese design trends to our brand and bodes very well for future production model designs."

 

 

Source: http://design.automotive-business-review.com/news/infiniti-opens-its-design-studio-in-beijing-171214-4471174
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Infiniti Opens Its Design Studio in Beijing
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