Trade Resources Company News Mondelez Cuts Toblerone Chocolate Bar Weight

Mondelez Cuts Toblerone Chocolate Bar Weight

Cadbury owner Mondelez International has made changes to the weight and shape of its Toblerone chocolate bar amid rising production costs.

Known for its distinctive triangular peaks, the Toblerone chocolate has been partly flattened. The peaks have been significantly reduced while the gaps between the troughs have been widened, The Financial Times reported.

The changes come following Mondelez International’s strategic decision to trim the size of the chocolate bar to make up for the higher costs for numerous ingredients.

As a result, Mondelez has removed 40g from its 400g Toblerone bars besides removing 20g from its 170g bars. The former 400g Toblerone bars are sold outside the UK.

The confectionary giant on its official Toblerone Facebook page said that it  has been compelled to reduce the weight of the bars to ensure that the Swiss chocolate to remain in the shelves, affordable and retain its triangular shape.

The Toblerone manufacturer earlier said: “Toblerone remains one of the best value and most delicious Swiss chocolate products in the market. This is because we always work hard to ensure we offer value for money for our consumers, but like many other companies, we are experiencing higher costs for numerous ingredients.

“We carry these costs for as long as possible, but to ensure Toblerone remains on-shelf, is affordable and retains the triangular shape, we have had to reduce the weight of just two of our bars in the UK, from the wider range of available Toblerone products.”

Mondelez also said that the Toblerone recipe would remain unchanged and its taste uncompromised.

In August last year, Mondelez opened new production line at its chocolate factory in Birmingham, UK. It was part of Mondelez's £75m investment in Bournville.

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