Trade Resources Company News Idahon Foods, Megamex to Launch Refried Bean Products Under Herdez Brand

Idahon Foods, Megamex to Launch Refried Bean Products Under Herdez Brand

Idahon Foods, a potato processing company, and MegaMex Foods, the owner of Herdez Brand, have entered into a licensing agreement.

Under the agreement, the Idaho-based Idahon will be manufacturing and distributing the Herdez Brand products in the US.

Both Idahon and Herdez will be launching a new range of refried bean products under the Herdez Brand.

The refried beans will be available in traditional flavor and also with hints of chorizo, queso and jalapeno.

A total of four products will be manufactured by Idahon and distributed under the Herdexz brand label: HERDEZ Traditional Instant Refried Beans, HERDEZ Chorizo Instant Refried Beans, HERDEZ Queso Instant Refried Beans and HERDEZ Jalapeño Instant Refried Beans.

IDAHOAN retail marketing director Ryan Ellis said: "IDAHOAN prides itself on offering convenient solutions to quality food products, while the HERDEZ Brand is a world-class leader in authentic Mexican food.

"This agreement brings forth strengths of both brands."

The products which come in 5.4-5.8 oz packets can make 4.5 prepared servings and will be available in select markets at various food retailers.

Idahon claims that the new products have authentic taste and texture while they need only five minutes to prepare.

Another claim it makes is that every bag of the product contains hundreds of real pinto beans that give it a homemade texture and flavor.

Based in Austin, Minnesota, Herdez Brands manufactures Mexican salsa, sauces and other food products.

On the other hand, Idahon specializes in a variety of potato-based products.

Source: http://www.food-business-review.com/news/idahon-foods-herdez-brand-to-launch-refried-bean-products-4990723
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