Dubai's Burj Al Arab, the world's most luxurious hotel, joins a number of world famous landmarks that will be lit in pink as part of The Estée Lauder Companies' Global Landmarks Illumination Initiative, launched in honor of the Breast Cancer Awareness Campaign.
Burj Al Arab launched the Pinking Burj Al Arab campaign. The highlight of the campaign is a one-of-a-kind 24-carat rose gold iPad created especially for the cause, with an engraved pink ribbon and the hotel's logo, available only at Burj Al Arab.
The "pink" iPad will be reserved in Burj Al Arab's boutique for the person who will nominate the best price for the item on the hotel's Facebook page, with all proceeds going towards Breast Cancer initiatives.
Other initiatives designed especially for the Pinking Burj Al Arab campaign include lighting the sail in pink with a projection of the pink ribbon logo and bespoke Pink Indulgence food and beverage offerings, such as the Pink Tea and the "Bella Rosa" Pink Cake. 50% of proceeds from the sale of the items will go towards supporting Breast
Cancer initiatives.
