Trade Resources Company News Wayfair Partnered with Sherwin-Williams to Integrate Color Matching and Inspiration

Wayfair Partnered with Sherwin-Williams to Integrate Color Matching and Inspiration

Wayfair Inc., an online destinations for home furnishings and dEcor, has announced a partnership with Sherwin-Williams, the nation’s largest specialty retailer of paint and painting supplies, to integrate color matching and inspiration throughout the shopping experience. Shoppers will be able to browse paint colors alongside more than two million products in furniture, dEcor and bedding.

“We are continually focused on creating innovative ways to help people shop for their homes,” said Steve Oblak, senior vice president and general manager of “Our new color integration with Sherwin-Williams will assist our customers in making confident product selections while shopping our extensive selection of home furnishings and décor. Whether matching new bedding to bedroom walls or pairing accent pillows with a new sofa, customers will now be able to find color inspiration and ideas right alongside Wayfair’s vast selection of products.”

“Wayfair is a terrific partner for a collaboration that includes the integration of our color technology throughout the online retail experience,” noted Karl Schmitt, senior vice president of marketing, research and design, Sherwin-Williams. “While making purchases of home furnishings and décor on, we know that Wayfair customers are also making decisions and seeking inspiration related to painting and wall color. It makes perfect sense to integrate our color expertise into the Wayfair shopping experience. Together, we are giving consumers the tools and inspiration they need to bring their vision of home to life.”



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Sherwin-Williams Partners with Wayfair to Offer Shoppers Color Inspiration
Topics: Construction