Trade Resources Company News Italian Sandwich Is Back by Popular Demand,Stay as a Permanent Tim Hortons Lunch Menu Item

Italian Sandwich Is Back by Popular Demand,Stay as a Permanent Tim Hortons Lunch Menu Item

Viva l'italiano estremo! After selling out within weeks when introduced for a limited time in August 2013, the bold and zesty Extreme Italian Sandwich is back by popular demand, and starting today it's here to stay as a permanent Tim Hortons lunch menu item.

"Our guests told us they were looking for variety at lunch, and our Extreme Italian Sandwich delivered with its big, bold, zesty taste," says David McMullen, Vice President, Marketing, Tim Hortons Canada. "Extreme Italian quickly rose to be one of our top-selling sandwiches and solidified Tim Hortons position as a leading lunch destination. Feedback from our guests about the sandwich was unequivocal: they loved it, so we brought it back."

Stacked with layers of the bold Italian flavour of ham capicollo, genoa salami, and pepperoni, the Extreme Italian Sandwich is topped with mozzarella and a creamy sundried tomato sauce, and served on a soft, fresh parmesan and herbed-topped bun.

The new Extreme Italian Sandwich is made fresh to order for each guest and is available at participating Tim Hortons restaurants across Canada for $4.99.

Source: http://www.food-business-review.com/news/bravissimo-tim-hortons-extreme-italian-sandwich-is-back-031213-4140022
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Bravissimo! Tim Hortons Extreme Italian Sandwich Is Back