US-based pale lager brand Miller Lite has redesigned its light beer can, the limited-edition Original Lite can.
The new limited edition beer cans are scheduled to be launched on 01 January 2014 and will be available in 12-, 16- and 24-oz sizes.
The Original Lite Can features images of hops, barley and the words 'a fine pilsner beer' to express the quality ingredients as well as the brewing process.
Miller Lite marketing director Elina Vives said, "Miller Lite is the original light beer and this limited-edition can celebrates that innovation and helps inform consumers of the rich history behind our beer."
Image: Miller Lite's limited edition Original Lite beer can. Photo: Courtesy of PRNewsFoto/Miller Lite.
Source:
http://design.packaging-business-review.com/news/miller-lite-updates-packaging-for-original-lite-beer-can-111213-4143859
