Trade Resources Company News Dunkin' Donuts to Launch New Breakfast Sandwich Selection in US

Dunkin' Donuts to Launch New Breakfast Sandwich Selection in US

Dunkin' Donuts will launch a new breakfast sandwich selection called as “Belgian Waffle Breakfast Sandwich”.

This new sandwich option will be available at its restaurants throughout the US from 29 August.

Dunkin’ says that the new Belgian Waffle Breakfast Sandwich comes with smoked bacon along with egg and American cheese. These are served sandwiched between two Belgian Waffles which are thick, deep-ridged and golden brown on the outside while being fluffy and light inside.

Dunkin' Brands Group product innovation executive chef and vice president Jeff Miller said: "Belgian waffles are a beloved breakfast choice, and one that is typically saved for a sit-down meal.

“With our new Belgian Waffle Breakfast Sandwich, we are able to make the taste of this traditional favorite available on-the-go, any time of day for our guests who look to Dunkin' Donuts for a variety of new and innovative breakfast options."

The American global donut company and coffeehouse chain has also come up with a new mobile game dubbed as Dunkin' Donuts' "Savor the Flavor" Instant Scratch & Win Game as part of its National Waffle Day celebration.

Savor the Flavor game can be played till September 30 this year.

Featuring a virtual waffle-themed scratch card, this game gives fans a chance at winning Dunkin' Donuts mGifts on a daily basis.

The donut chain is also giving away two lucky grand prizes by which winners will get one year of free breakfast sandwiches.

Headquartered in Canton, Massachusetts, Dunkin’ Donuts has more than 11,900 restaurants globally across 44 countries.  It is part of the Dunkin' Brands Group, a restaurant holding company which also runs the global ice cream chain Baskin-Robins.

Source: http://www.food-business-review.com/news/dunkin-donuts-to-launch-new-breakfast-sandwich-selection-in-us-250816-4988911
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