New Zealand-based dairy company Fonterra has launched infant nutrition brand Anmun, in the home country.
The brand is currently available in Asia.
The company's pediatric nutrition experts have developed the Anmun formula range at the Fonterra Research and Development Centre in Palmerston, which conducts research in areas such as the role of probiotics and lipids in infant development and the management of digestion in infants.
Fonterra Brands New Zealand managing director Leon Clement said: "Anmum draws on Fonterra and its legacy companies' 50 plus years of experience in dairy research and in producing paediatric formulas for third parties. Bringing Anmum to New Zealand families means we are now providing nutrition for key life stages."
According to Fonterra Brands Regulatory and Nutrition Manager Cherry Barker, the formulation includes the company's patented Bifidobacterium lactis DR10TM cultures and claims that Anmum PediaPro toddler milk contains no added sugars.
Cherry Barker said: "Breast milk is the gold standard for developing alternative nutrition products, when necessary, for infants.Formulas for 0-12 month old babies are subject to very clear regulations. This includes ensuring that the sugar content, needed for energy, reflects the natural lactose levels found in breast milk.
"Anmum formulas only use lactose, the sugar naturally present in all milks, in the formulations for this age group. We do not add any sugars to our toddler milk and believe that this is something that is important to parents."
The formula will be mixed and packed at Fonterra's Canpac site in the Waikato. It will be made available in 900g cans at select supermarkets across New Zealand.
Image: Fonterra introduces infant formula brand in New Zealand. Photo: Courtesy of Fonterra Co-operative Group.
