Trade Resources Company News Quorn Launches New Refrigerated Meat Alternative Products in US

Quorn Launches New Refrigerated Meat Alternative Products in US

Quorn Foods, a producer of meat-alternatives, has launched a new range of refrigerated products in the US.

The products, which are 100% meat and soy-free, will include an Italian Sausage, Chicken & Apple Sausage, and Chicken Strips. Starting this week, the Quorn refrigerated line will be available across the US at nearly 1500 Kroger and associated Kroger banner stores such as Fred Meyer, King Soopers, and Ralphs.

Quorn's US launch into the refrigerated meat alternative category follows years of intensive product development to ensure that the new Quorn refrigerated products deliver the same taste and quality for which Quorn frozen products are renowned.

"The launch of the Quorn refrigerated line at Kroger marks an exciting new chapter for Quorn Foods in the US. We are continuously looking for new and innovative ways to make reducing meat consumption tastier, healthier, and more convenient for consumers," said Ben Sussna, Head of Marketing at Quorn Foods USA. "To that end, Quorn's new refrigerated products provide consumers with endless choice and versatility to prepare delicious and healthy meatless meals. I truly believe consumers will love the taste, convenience and health benefits of our new refrigerated products."

All Quorn products are made with Quorn's proprietary ingredient, called Mycoprotein™, which is naturally high in protein and fiber and low in saturated fat and cholesterol. This unique non-GMO protein allows Quorn products to have superior taste and texture to soy-based products currently on the market. Ounce-for-ounce, Quorn products have as much protein as eggs and are also great for the environment with a carbon footprint more than 90% lower than beef and more than 70% lower than chicken.

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