Trade Resources Company News Renesas Has Entered Into a Strategic Tie-up with Automobile Major Audi Under Audi PSCP

Renesas Has Entered Into a Strategic Tie-up with Automobile Major Audi Under Audi PSCP

Microcontrollers and automotive semiconductor firm Renesas Electronics Corporation, has entered into a strategic tie-up with automobile major Audi under Audi Progressive SemiConductor Program (PSCP) with a view to promoting innovation for automotive technology.

Audi head of electric/electronic development Ricky Hudi said: "Renesas Electronics is a major innovation leader in the semiconductor industry. The company's MONOS flash technology as well as its pioneering role in the development of 28nm process technology are significant proof of this.

"I'm pleased that we have Renesas as an innovative, extremely quality-conscious and reliable partner working with us on our Progressive SemiConductor Program. We will join forces to increase the processing performance, comfort level and intelligence of our cars even further."

The collaboration incorporates traditional automotive control areas, such as, powertrain, chassis, body and safety. It also has within its purview driver infotainment and assistance systems as well as newer application areas, including automated drive, connected car and the electrical vehicle.

Renesas Electronics Corporation executive vice-president Ryuji Omura said: "We are pleased to be able to work on this unique program as a strategic partner with Audi.

"We are honored to have been highly regarded by Audi for our advanced technological strength and state-of-the-art quality. The collaboration with Audi serves as an important opportunity for Renesas to gain deeper understanding of the European automotive marketplace."

Source: http://automobiletechnology.automotive-business-review.com/news/renesas-and-audi-join-hands-for-automotive-innovation-140715-4623107
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Renesas and Audi Join Hands for Automotive Innovation
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