Trade Resources Company News Hostess Launches Limited Edition Flavors of Twinkies, CupCakes and Donettes

Hostess Launches Limited Edition Flavors of Twinkies, CupCakes and Donettes

On the heels of last month’s Deep Fried Twinkies frenzy, Hostess is introducing an array of seasonal items available now at grocery stores nationwide.

This fall’s product line-up brings back previous favorites – including Pumpkin Spice Twinkies and Pumpkin Spice CupCakes – as well as new items such as Caramel Crunch Donettes, Caramel Apple CupCakes and Pumpkin Spice Cheesecake Twinkies.

In addition, Hostess is bringing back GloBalls, ScaryCakes and Chocolate S’cream Twinkies in time for Halloween, rounding out the company’s range of seasonal items this fall.

“A change in seasons calls for a shift in snacking, with this year’s autumn portfolio building on past seasons’ favorites,” said Burke Raine, Chief Marketing Officer of Hostess Brands, LLC. “Different occasions call for different flavors and we are looking to provide more innovative and unexpected items to satisfy those cravings.”

An innovative twist on a hit from last year, Pumpkin Spice Cheesecake Twinkies feature a white fudge covered sponge cake with pumpkin spice cheesecake filling.

Source: http://bakeryandcereals.food-business-review.com/news/hostess-launches-limited-edition-flavors-of-twinkies-cupcakes-and-donettes-061016-5026278
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