Trade Resources Company News Warrens Bakery secured funding to rebrand and expand its retail activities

Warrens Bakery secured funding to rebrand and expand its retail activities

Pasty maker Warrens Bakery has secured funding from Santander UK to rebrand and expand its retail activities in the West Country and beyond.

The £1.6m funding from Santander's Breakthrough Programme will be used in the refurbishment and rebranding of Warrens' existing outlets and expand the business with the development of new stores over next five years.

Warrens Bakery chairman Mark Sullivan said: "We've always had big ambitions for Warrens since acquiring the business in 2013 and recognising the enormous potential of the brand.

"The investment and strong personal support and involvement from Santander will help us to complete the next phase of growth, as we develop the brand and product range through our own stores, as well as with wholesale and retail customers."

Warrens Bakery has two major production units in St. Just, Cornwall and Plymouth, Devon, where it produces pasties, savouries, artisan breads, cakes, scones and sweet bakery products.

The bakery also operates 50 retail outlets across Devon, Cornwall and Somerset, employing approximately 480 people.

 

Source: http://bakeryandcereals.food-business-review.com/news/warrens-bakery-to-expand-retail-presence-in-uk-230115-4495818
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Warrens Bakery to Expand Retail Presence in UK