Trade Resources Company News Jacobs Douwe Egberts to Acquire Singapore-Based Super Group for $1.45bn

Jacobs Douwe Egberts to Acquire Singapore-Based Super Group for $1.45bn

Dutch-based Jacobs Douwe Egberts (JDE), through its wholly owned subsidiary Sapphire Investments, has made an offer to acquire Singapore based Super Group for $1.45bn.

Super Group is an instant food and beverage brand owner and manufacturer with a pan-Asian presence. It is mainly into producing instant coffee and tea, instant tea mixes and instant cereals.

Acquisition of Super Group is said to be part of the global coffee strategy of JDE besides helping it to expand its footprint in the Southeast Asian region.

JDE CEO Pierre Laubies said: “The company's long history of leadership, innovation and quality will fit well within our mission to serve our customers with the iconic brands they love."

The commencement of the offer is subject to the receipt of regulatory approvals.

With 15 manufacturing facilities across China, Singapore, Myanmar, Malaysia, Vietnam and Thailand, Super Brands distributes brands such as Esseno, Super, Nutremill and OWL in more than 65 countries.

Under its complementary food ingredients segment, it is one of the few companies in the world with raw material selection and manufacturing capabilities in non-dairy creamer, instant soluble coffee powder and cereal flakes.

Super Group’s new acquirer, Jacobs Douwe Egberts (JDE) was created into a pure-play coffee company in July last year by the merger of the coffee businesses of Mondelez France and D.E Master Blenders 1753.

It serves consumers in more than 100 countries through iconic brands including Jacobs, Tassimo, Moccona, Senseo, L'OR, Douwe Egberts, Kenco, Pilao and Gevalia.

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