Trade Resources Company News S|N|A Retrofits CNN Sign with LED Transparent Video

S|N|A Retrofits CNN Sign with LED Transparent Video

S|N|A recently completed the installation of a new S|ThruMedia™ LED display, replacing the historic CNN sign atop 3 Columbus Circle in Manhattan's upper west side. The display faces north and overlooks Central Park and Columbus Circle.

In upgrading the display with LED transparent video technology, the building owner, SL Green Realty Corp., maintained the rooftop's aesthetics, a look dating back to the late 1920s. Since then, the historic sign location has been procured by General Motors, Hitachi, A&E Biography, CNN and now SL Green. The look and feel of the display has remained virtually unchanged.

The project included the removal of the neon CNN sign and the erection of the new S|ThruMedia™ LED display, which contains 175,680 physical pixels. The transparent video is comprised of vertical LED strips spaced 72 mm apart. Vertically, the strips have a 16 mm pixel pitch. The S|N|A processors account for the gaps, processing the "imaginary" pixels so that the content is properly viewed without stretching or distortion.

There are 790,560 pixels processed throughout the display (610 high x 1296 wide).

"One of the primary benefits of this transparent media technology is a thinner profile and much less weight than a conventional LED display technology," said Carl Hubben, project manager for S|N|A. "The existing structure on the building was able to support the lighter weight of the newer technology, making S|ThruMedia™ a slick yet cost-effective retrofit option."

Another benefit of S|ThruMedia™ is that equipment needed to run LED displays can be stored away from structure.

"The field controllers, which house power supplies and logic boards, are placed remotely, away from the display, which allows for a cleaner transparent look and provides for ease of service."

The display measures approximately 32'0" high by 67'11" wide and will continuously display time and temperature at the bottom portion of the sign.

S|N|A has manufactured and installed several other notable New York City LED spectaculars, including the Express flagship display at 1552 Broadway, the Viacom displays at 1515 Broadway, the Citizen Watch display at 1500 Broadway, and signs at the NHL Shop on 6th Avenue.

SNA, LLC is a turn-key provider of LED digital displays and lighting solutions. S|N|A has managed, fabricated, implemented and installed some of the U.S.'s largest, high-definition LED screens, including Times Square spectaculars, Las Vegas LED video displays, and other high-profile installations, while offering its clients a single source for both indoor and outdoor lighting, text, graphic, and video products. S|N|A relies on more than 400 engineers dedicated to research and development and utilizes one million square feet of space for manufacturing, administrative support and customer service. Sansi has offices throughout North America, including its flagship office in Times Square, NY, administration office in Upstate New York (Ballston Lake), and satellite offices in Dallas, Austin, Knoxville, Oklahoma City, and Las Vegas. Sansi also has administration and manufacturing space in Shanghai.

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Topics: Lighting