Proof Drinks has introduced new 500ml bottle size of Briska Premium Swedish Craft Cider.
The new 500ml bottles will be available in two variants which includes Pear and Pomegranate.
Briska has been developed in co-operation with the Kiviks Musteri cider mill located in ?sterlen, Southern Sweden.
Proof Drinks sales director Luke Wade said the new larger bottle format has been introduced, as a part of the growth strategy within the UK marketplace, which allows more consumers to enjoy Craft Swedish Cider in pubs and bars.
"The Briska 330ml Craft range of Pear, Apple and Pomegranate has performed extremely well in the food-led and restaurant sector, but we want to increase our availability in venues where there exists little opportunity for 330ml and draught Briska by introducing the 500ml format," Wade added.
Swedish Craft Cider was first introduced in draught and 330ml packaged formats in September 2011.
