Trade Resources Company News Nestlé Plans to Invest in The Middle East Over The Next Three or Four Years

Nestlé Plans to Invest in The Middle East Over The Next Three or Four Years

Nestlé is seeking to triple its revenues from the Middle East operations by the end of this decade, driven by expansion with new factories and new brands.

The company plans to invest $400m in the Middle East over the next three or four years, where it expects to generate annual sales of over $3bn by 2020.

Nestlé Middle East CEO Yves Manghardt was quoted by The Wall Street Journal as saying, "This is our reconfirmation of trust in the region's growth potential both for existing brands and new products.

"Strong levels of economic growth across the entire region reiterate our desire for geographical expansion here."

The company stated that the political issues in Syria had an impact on its revenues, and it lost a multi-product facility in 2013.

Nestlé estimates that since start of the Syrian crisis, it had lost about $150m in sales.

According to the newspaper, Saudi Arabia is currently Nestlé's largest market accounting for 35% sales volume, followed by the UAE, Lebanon, Jordan and Kuwait.

The company is currently constructing a second culinary product facility in Dubai. Work on the project is expected to be completed by 2015.

Nestlé runs over 16 factories in the Middle East and has a workforce of more than 6,500.

Source: http://www.food-business-review.com/news/nestl-middle-east-expects-three-fold-rise-in-revenues-by-2020-250214-4183823
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Nestle Middle East Expects Three-Fold Rise in Revenues by 2020