Cinnabon has announced the national "roll-out" of BonBites, one of its most significant, permanent menu introductions to date.
Small in size but big in satisfaction, the BonBite is the bon Guests know and love, but in one perfect bite.
To help celebrate the arrival of their new "Bon in the oven," Cinnabon is partnering with "Storks," a big-screen animated adventure in theaters September 23, 2016.
Cinnabon is hosting a film-themed sweepstakes that calls on fans to submit baby pictures on Instagram or Twitter using hashtag #StorksPhotoBon for a chance to win a trip for four to Warner Bros.
Studios in Los Angeles, Calif. Each submission will also earn fans a coupon to try new Cinnabon BonBites at their local bakery.
The Cinnabon R&D team drew inspiration for the new product from other popular "miniatures" in the snack space, such as mini cupcakes, mini pies, cake pops, mini lattes, and other trending treats.
The introduction of Cinnabon BonBites defines the notion of bite-sized happiness. These pop-able, portable bakery treats are approximately 100 calories each, making them ideal for sharing, pairing with a beverage, or for a brief but "oh-so-worth-it" escape.
"BonBites deliver a fun way for our Guests to enjoy the irresistible 'Cinnabon experience' and flavor they crave from our world-famous Classic Roll in just one – or two – perfect bites," said Joe Guith, president of Cinnabon. "Our dedication to innovation and menu variety means providing our Guests with options that enable them to treat themselves more often with sharable, portable size options that are just right for any occasion."
Guests can purchase a 4-count sleeve of Signature Cream Cheese Frosting BonBites for the suggested retail price of $3.89, or Caramel Pecan BonBites for $4.39. Guests also have the option to customize a mix-and-match 4-count sleeve of both flavors for $4.49.
The new menu addition is also available in a 24-count, grab-and-go tray – perfect for parties, meetings, or a few moments of joy with friends. The tray can also be customized with mix-and-match flavor varieties (MSRP $17.99) or filled with just one favorite (Signature Cream Cheese, MSRP $16.99, Caramel Pecan, MSRP $18.99).