Bridgestone has launched the special edition Firestone-brand Destination A/T tire for pick-up trucks.
The company said that it has given it a rugged yet stylish look to make it more appealing to outdoor enthusiasts.
It features etched sidewall design, which resembles the outdoor patterns that was used to help hunters blend in with their surroundings.
Bridgestone Americas Tire Operations product manager Justin Hayes said: "The exclusive etched sidewall design of the Firestone Destination A/T Special Edition tire is a feat of design and engineering innovation that we look forward to developing for use in other Bridgestone and Firestone tire offerings.
"Ultimately, this is the same tough tire that Firestone Destination A/T drivers know and trust, but we've given it rugged, stylish appeal with a never-seen-before look."
The tire is expected to provide an all-season performance and the tread pattern is designed to give it a smooth, quiet ride, adding traction in mud and snow.
