Opel is planning to recapture old customers who were associated to its brand, by building low end entry-level cars.
General Motors is looking ways to expand the Opel range in Europe following a multi-year restructuring, reported Reuters.
In the past 12 years, the company incurred $18bn in losses in Europe alone and now it has put the continent back on its priority list, targeting customers who were associated with the brand.
Opel group will reportedly take care of Chevrolet's operations in Russia along with Cadillac brand in Europe.
The move comes as part of a broader European revamp, making the newly created Opel Group GmbH responsible for all GM's brands in Europe.
Source:
http://automobiletechnology.automotive-business-review.com/news/opel-to-introduce-low-end-cars-for-european-market-220714-4323884
