Trade Resources Company News Us-Based Syrup Manufacturer Lyle Has Introduced a New Packaging for Its Syrup Range

Us-Based Syrup Manufacturer Lyle Has Introduced a New Packaging for Its Syrup Range

US-based syrup manufacturer Lyle has introduced a new packaging for its syrup range, which has been designed for Halloween.

The new packaging is a Black Treacle Tin, Trick or Treacle, which is a limited edition. It will focus on the younger consumers to regenerate the brand with a new look.The launch is being supported by in-store promotions, which stress on the black treacle's variant recipe suggestions reported the Food & Drink Innovation Network.

Lyle's senior brand manager Elpida Gailani remarked that the product will attract younger consumers and will make it a kitchen essential.

The product is out for sale from early October and is available at an RRP of 88p per 454g tin.

Lyle's syrups are used in a variety of baking recipes and desserts as a substitute for honey.

Source: http://saucesandspreads.food-business-review.com/news/lyle-introduces-new-packaging-for-halloween-seasons-syrup-range-181012
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Lyle Introduces New Packaging for Halloween Season's Syrup Range