Trade Resources Company News Cadillac to Invest $12bn for The Development of Eight New Models Including The Small Suvs

Cadillac to Invest $12bn for The Development of Eight New Models Including The Small Suvs

General Motors’ Cadillac division is not expected to introduce the small sport-utility vehicle (SUV) in next four years, which according to the company is an important part of its expansion plans.

The company is planning to invest $12bn for the development of eight new models including the small SUVs that will be launched over the next five years.

The prices of the smaller SUVs are expected to be less than the price of larger SUVs.

However, it will not be the first time for Cadillac in the small vehicle segment as it presently sells mid-size SUV, the SRX costing $38,000.

Reuters cited Cadillac President Johan de Nysschen speaking to reporters at the Washington Auto Show: "Product development life cycles being what they are, I don't have a date in mind but I would estimate it is at least four years away."

Despite the increase in global sales by 5%, Cadillac failed to establish its position in the US where its sales declined by 6.5% in 2014.

The demand for Small luxury SUVs are growing in the US, Chinese and European markets and the company expects to regain its position with small SUVs.

 

 

Source: http://www.automotive-business-review.com/news/cadillacs-small-suvs-to-take-at-least-four-years-to-hit-market-230115-4496177
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Cadillac's Small SUVs to Take at Least Four Years to Hit Market
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