According to ReputationChanger.com, online reputation management is an increasingly vital investment for senior care companies.
WEST CHESTER, PA, December 14, 2012 /24-7PressRelease/ -- The advent of the Internet has forever changed the way consumers approach major purchases. More than ever before, consumers are empowered to do their homework, consulting search engines such as Google and Bing and seeking out information about products and brands before parting with any of their hard-earned money. Doing this due diligence is important for consumers eying major purchases, but it is all the more important when there is something more than money at stake--such as the wellbeing of an elderly family member. Indeed, senior care facilities are increasingly coming under online scrutiny, as families seek the very best options for their aging relatives. As such, a recent report notes that online reputation management is an increasingly hot topic in the eldercare industry--a finding that has won a comment from ReputationChanger.com.
Leading reputation defense firm ReputationChanger.com reviews all the latest trends in online reputation management; the company has issued a new statement, commenting on how online reputation has become so important among eldercare facilities. "This is, in many ways, a consumer industry like any other, which means that individuals are going to want to do their homework before committing to a particular company or brand," says Cliff Stein, the Chief Executive Officer of ReputationChanger.com. "In many instances, families will consult with doctors and medical professionals, but they will also turn to Google, and see what kinds of reviews a particular eldercare facility is getting."
According to Stein, the quality of these reviews can either make or break a geriatric care facility. "ReputationChanger.com reviews all the latest data about online reviews, and we know them to be tremendously influential in shaping consumer behavior," offers Stein. "This is truer nowhere than in the case of elderly care facilities. Simply put, no son or daughter is going to put an elderly parent into an assisted living home that receives only one-star reviews, or that has received complaints about neglect or abuse."
For these senior care companies, then, it is essential to do a little reputation defense work. According to Stein, companies can make a concentrated effort at populating the Web with good, useful information, presenting their brand in the best light possible.
"Say that a potential customer conducts an online search for your company, and what he or she finds is a series of informative articles about the eldercare industry, or simply a glowing profile of your facility," explains Stein. "This is obviously going to prove effective in drawing in customers, in much the same way that a bunch of negative reviews will repel customers."
Stein continues the company's press statement by offering further advice--specifically, exhorting eldercare companies to make reputation monitoring a priority. "It is crucial to know what people are saying about your brand on the Internet," he states. "In many ways, online reputation management begins with monitoring. Google the name of your company regularly--and set up Google Alerts, too."
Stein warns that eldercare companies can never be sure of when or from where negative listings might come. "Even a reputable and high-quality service can find itself subjected to negative reviews," he explains. "They can come from unreasonable customers, from business rivals, or from employees who are simply not happy at your company. Regardless of the source, negative online listings are always deadly to businesses and brands, and eldercare companies are no exception."
ReputationChanger.com reviews the reputation defense needs of businesses and individuals alike, and offers professional reputation management services.
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Founded in 2009 by an elite team of Internet marketing veterans, www.ReputationChanger.com has come to be lauded as the world's foremost reputation management service. Delivering services to businesses, brands, and individuals alike, the agency is zealous for giving companies and people control over how they are portrayed on the Web. The agency's clients include Fortune 500 brands, elected officials, small businesses, and more.