Hankook Tire Co. Ltd. says it has an image to uphold, and is using original equipment fitments to help do just that.
Two OE fitments in the last four months are particularly telling: The company will supply tires to Daimler AG for the new Mercedes-Benz S-Class and E-Class.
Based on other recent news from Hankook, those fitments are just the tip of the iceberg. What other vehicles will you see Hankook tires on in the near future? How important is OE tire production to the seventh largest tire manufacturer in the world?
To find out, check out the lastest blog from Modern Tire Dealer Editor Bob Ulrich, "Hankook supplies nearly 3 million tires to U.S. vehicles."
Did you know that 37% of all tires produced by Hankook are supplied to OEMs? If you are a Hankook dealer -- or Hankook competitor -- how does that affect your business?
