Trade Resources Company News J&J Snack Foods Strengthens Portfolio with New Products

J&J Snack Foods Strengthens Portfolio with New Products

J&J Snack Foods has added a range of Auntie Anne's frozen soft pretzel products to its portfolio.

Auntie Anne's frozen pretzel line includes pretzels, pretzel nuggets and pretzel sandwiches currently sold in thousands of retailers nationwide. J&J is proud to be the official licensee and distributor of these products.

Auntie Anne's, the world's largest hand-rolled soft pretzel franchise, is known for its freshly baked soft pretzels and signature lemonade.

In 2013, the brand expanded its presence onto retailers' shelves with the introduction of frozen pretzel products.

"Our frozen products are an important extension of the Auntie Anne's brand and give our fans the opportunity to conveniently satisfy their cravings anywhere, anytime," said Heather Neary, president of Auntie Anne's.

Jerry Law, J&J's Senior Vice President, said: "We are excited to partner with J&J to expand our portfolio and continue serving our loyal fans.

"We are excited to add the Auntie Anne's brand to our leading retail portfolio along with Minute Maid, OREO, Pillsbury and ICEE. This strategic partnership provides product innovation and incremental sales opportunity to J&J's portfolio.

“We look forward to leveraging both the newly added premium line of Auntie Anne's frozen soft pretzels to grow the overall category for both JJSF and our customer partners."

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