"Miffy is an instantly recognisable and iconic character and we couldn’t be more delighted to add this property to our pan-European portfolio," said Nikki Samuels, licensing director at Sambro.
Sambro has signed a deal to launch a new Miffy collection.
Due for release across the UK and Benelux and Nordics, Sambro's range will debut with a line of plush bags and accessories, as well as arts and crafts.
"Miffy is an instantly recognisable and iconic character and we couldn’t be more delighted to add this property to our pan-European portfolio," said Nikki Samuels, licensing director at Sambro.
"The Miffy plush bag and accessories line in particular will showcase the creativity within our brand new soft lines division and we can’t wait until launch."