Biles Inc has helped to create new designs for Next Generation Snacks new snack range called ‘Smooch’.
The design agency was tasked with creating packaging that would appeal to the on-the-go, adult market in the US.
The range consists of 3 flavours: Raspberry & Peach, Pineapple & Banana and Blueberry & Banana and comes in a highly portable 4.06oz resealable Doypack pack format.
Each pack features a large and bold logotype formed in the shape of a mouth, creating a mnemonic for the name ‘Smooch’ – with the aim of achieving both shelf impact and consumer imprint.
The logotype is stamped onto large portions of fruit that fill the entirety of the front face.
Smooch was launched at the start of May in the US with a planned UK launch imminent.
