Trade Resources Economy The Range Was Developed in Collaboration with Marks and Spencer

The Range Was Developed in Collaboration with Marks and Spencer

The range was developed in collaboration with Marks and Spencer, and will be sold exclusively in M&S stores and online.

Featuring 13 products, the range is aimed at women with colour-treated hair and includes both shampoo and conditioner, plus innovative colour touch up wands for treating hair roots.

As brand consultants on the project, DewGibbons + Partners’ contribution included range naming and 2D and 3D packaging design.

Josh Wood said: “I was thrilled to collaborate with DewGibbons + Partners. Their team translated the ethos of the product range into a sleek, modern design.”

Nick Vaus, creative director at DewGibbons + Partners, told Packaging News his agency used a fresh, spring-like colour palette, a contemporary font and a restrained, clean design.

“Simplicity was key – three ranges for three hair types. The design makes this easy to navigate, and contains simple messaging. Josh has a calm, honest reassurance as he works in his salons, which we wanted to capture on pack. And the pre-existing identity had three circles, so it seemed a natural graphic to extend onto pack,” he said.

Source: http://www.packagingnews.co.uk/design/markets/dewgibbons-designs-premium-haircare-products-for-josh-wood-in-ms-stores/
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Dewgibbons Designs Premium Haircare Products for Josh Wood in M&S Stores
Topics: Light Industry