Trade Resources Industry Trends Kininvie Will Be Launched in The Premium Sector,Retailing for NTD 4,500 Per 35cl Bottle

Kininvie Will Be Launched in The Premium Sector,Retailing for NTD 4,500 Per 35cl Bottle

Released under the Kininvie brand name as a 23 year old whisky, it is aimed at knowledgeable enthusiasts and will be the first generally available bottling from the Kininvie distillery which was opened in 1990.

Taiwan is the world's second largest market for malt whiskies and has the biggest per capita consumption.

Kininvie will be launched in the premium sector, retailing for NTD 4,500 (£97) per 35cl bottle.

LFH was briefed to create a design that focuses the buyer on the quality of the whisky.

"We have taken a detailed look at what motivates dedicated whisky drinkers in Taiwan and created the Kininvie brand and packaging using that understanding," said Chrissie Levett, LFH's creative director. "The design is pared back, and includes tasting notes, to give it a 'high quality' and 'craft' feel.? The whole look puts the emphasis on the whisky, to satisfy the most demanding whisky drinker."

The design emphasises 'VI' in the Kininvie logo because six is an important number to Kininvie in particular.

Six is the number of stills originally at the distillery – four spirit stills and two wash stills – they produce a 'floral' style of spirit that is the hallmark of Kininvie Single Malt.

William Grant & Son's told Packaging News Kininvie will not be available in the UK, and is only to be launched in other Asian markets.

Source: http://www.packagingnews.co.uk/design/lfh-designs-packaging-for-kininvie-whisky-in-taiwan/
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LFH Designs Packaging for Kininvie Whisky in Taiwan