Trade Resources Industry Views Geloso Beverage's Clubtails Brand Launches 24-Ounce Cans

Geloso Beverage's Clubtails Brand Launches 24-Ounce Cans

Geloso Beverage Group's Clubtails brand has expanded its product offering by launching six of its cocktails in a can in 24-ounce cans.

Previously, Clubtails was only available in 16-ounce cans and 11.2 oz. 6-pack glass.

Clubtails was launched in 2012 with two original malt beverage flavors each offering 10% alcohol by volume. Clubtails has since expanded and today features 12 cocktail-flavor favorites.

The product appeals to consumers who enjoy traditional cocktail flavors with higher alcohol content that offers a spirit-like finish with the convenience of a can.

Clubtails' new 24-ounce size will be available in six of the brands best-selling cocktail flavors including: Bahama Mama; Sex on the Beach; Sunny Margarita; Long Island Iced Tea; Strawberry Colada; and Screwdriver. The new 24-ounce Clubtails flavors will begin to ship immediately and will be available in convenience stores where Clubtails have traditionally been sold.

"Clubtails continues to be among the fastest-growing brands in the flavored malt beverage category," said Geloso's U.S. Business Director, Paul Rene. "It's our goal to continue to offer our distributors the products, flavors, and expanded skus, to meet their needs of their beverage retailers, who are, in turn, are meeting the needs of their customers."

Rene continued, "Consumers love the taste, convenience and cost offered by our Clubtails brand as evidenced by a brand growth of more than 50 percent versus last year. This is an opportunity to compete in a popular size offered in many of our national markets, while also gaining greater in-store and shelf visibility to expose the great taste of Clubtails to new customers."

Contribute Copyright Policy