Trade Resources Industry Views Pernod Ricard Sells Caribe Cooler

Pernod Ricard Sells Caribe Cooler

French drinks group sale of icts Mexican RTD brand Caribe Cooler to Grupo Bepensa.

The deal amount has not been revealed, reports The Spirit Business.

Mexico-based conglomerate Bepensa had agreed to acquire the RTE brand in December last year to focus on its core international brands in Mexico.

Pernod Ricard Americas chairman and CEO Philippe Dréano had then said: "The sale of Caribe Cooler highlights both the strong positioning achieved by the brand on the Mexican market and the continuous efforts by Pernod Ricard to focus on its international spirits and wines brands in Mexico, led by Absolut Vodka, Chivas Regal and Ballantine's Scotch whiskies and Martell Cognac."

Caribe Cooler, a leading wine cooler, is sold exclusively in Mexico.

 

 

 

 

Source: http://www.drinks-business-review.com/news/pernod-ricard-completes-caribe-cooler-sale-060415-4546989
Contribute Copyright Policy
Pernod Ricard Completes Caribe Cooler Sale