Trade Resources Industry Views The iPhone's Share of The World Mobile Market Has Declined

The iPhone's Share of The World Mobile Market Has Declined

The iPhone's share of the world mobile market has declined, while both Android and Windows smartphones saw theirs rise during the second quarter the year.

That's according to the latest figures from analysts at IDC in its Worldwide Quarterly Mobile Phone Tracker report, which details information about the 236 million smartphones shipped by vendors during the period. That's up by over 50 per cent compared with the previous year, which saw total Q2 shipments of 156 million.

Further reading RBWM council dumps BlackBerry for Windows 8 phones Miami International Airport IT chief questions sustainability of BlackBerry as BYOD tool Curtains for Windows as Hillarys Blinds opts for Android

The figures mirror those of research released by Strategy Analytics, who released a report earlier this month.

Android devices accounted for 79 per cent of shipments during the second quarter, with 187 million smartphones sent to vendors, including models such as the Samsung Galaxy S4 and the Google Nexus 4. It paints an excellent picture for Google, which was playing cactch-up to Apple in the early days of the smartphone wars.

While Apple shipped 31 million devices during the quarter, up five million on Q2 in 2012, its market share has declined from 17 per cent to 13 per cent. On the plus side for Apple, it is its own vendor and doesn't experience the market fragmentation suffered by Android.

"The iOS decline in the second quarter aligns with the cyclicality of iPhone," said Ramon Llamas, research manager with IDC's Mobile Phone team.

"Without a new product launch since the debut of the iPhone 5 nearly a year ago, Apple's market share was vulnerable to product launches from the competition. But with a new iPhone and revamped iOS coming out later this year, Apple is well-positioned to re-capture market share."

Meanwhile, Windows devices now own 3.7 per cent of the market, representing a 20 per cent gain on the same period in 2012.

BlackBerry shipped almost 7 million smartphones during the period, representing a drop of a million devices as its market share declined from five per cent to just three per cent.

"Last quarter we witnessed Windows Phone shipments surpassing BlackBerry and the trend has continued into the second quarter," said Ryan Reith, program manager with IDC's Mobility Tracker Programs.

"Nokia has clearly been the driving force behind the Windows Phone platform and we expect that to continue," he continued, adding that more businesses will start to see the advantages of Windows.

"However, as more and more vendors enter the smartphone market using the Android platform, we expect Windows Phone to become a more attractive differentiator in this very competitive market segment," he said.

The rise of Windows phones at the expense of BlackBerry mirrors Nokia's own figures, released last month.

Source: http://www.computing.co.uk/ctg/news/2287777/android-and-windows-increase-smartphone-market-share-at-expense-of-apple-and-blackberry#comment_form
Contribute Copyright Policy
Android and Windows Increase Smartphone Market Share at Expense of Apple and Blackberry