Trade Resources Industry Views Borden's LaLa Launches Yogurt Smoothie and 100 Calorie Yogurt Smoothie Drink

Borden's LaLa Launches Yogurt Smoothie and 100 Calorie Yogurt Smoothie Drink

LALA, a Borden Dairy brand, announced the launch of two new products which include the first ever portable hunger-curbing yogurt smoothie and 100 calorie yogurt smoothie.

LALA Healthies Curb is the first of the brand's new Healthies line, which will focus on better-for-you varieties while still offering the great taste and convenience of LALA's signature Yogurt Smoothies.

LALA has plans to expand upon this launch with other healthful yogurt smoothie varieties in the coming year.

LALA, a Borden Dairy brand, announces its expansion with the debut of new LALA Healthies Curb, the first in the new Healthies yogurt smoothies line, and LALA 100 Calorie Yogurt Smoothies.

LALA 100 Calorie is a delicious portion-controlled yogurt smoothie great for those watching calories without sacrificing taste.

While 100 calorie spoonable yogurts have been on the market and performing well for some time, consumers have not had the luxury of a portion controlled, on-the-go drinkable yogurt.

LALA Healthies Curb and LALA 100 Calorie join LALA's signature line of Greek and Core Yogurt Smoothies. All LALA Yogurt Smoothies contain no high fructose corn syrup, no artificial colors or flavors and are made with real fruit.

Borden Dairy marketing director Desiree Johnson said: "LALA yogurt smoothies are loved by consumers for the taste, convenience and quality ingredients. We know that 59% of yogurt drinkers consume them as a meal, so we wanted to provide options for people who regularly eat on the run, but don't want to sacrifice flavor or nutrition.

"We are continuously looking to provide our customers with added benefits and new LALA Healthies Curb and LALA 100 Calorie are a great way to do so."

LALA Healthies Curb Yogurt Smoothies

The first of its kind, LALA Healthies Curb combines grains and proteins for a nutritious beverage that fights hunger while on the go.

With 10g of protein, 8g of whole grains plus a healthy amount of fiber in every drink, LALA Healthies Curb helps keep cravings at bay and sustain energy throughout the day. LALA Healthies Curb comes in three delicious flavors including Wild Strawberry, Toasted Pecan and Orange Pineapple.

LALA Healthies Curb will be available at grocery stores and retailers nationwide beginning July 2016 in four-packs of 6.7 oz. bottles.

LALA 100 Calorie Yogurt Smoothies

LALA 100 Calorie Yogurt Smoothies start with the flavor and protein of wholesome yogurt. And, because many are watching what they eat, LALA has packaged their on-the-go smoothies to make counting calories easy - only 100 in every serving of LALA 100 Calorie.

The flavors include Wild Strawberry, Mountain Blueberry and Cherry Vanilla.

LALA 100 Calorie will be available at grocery stores and retailers nationwide beginning July 2016 in four-packs of 7 oz. bottles.

Source: http://www.drinks-business-review.com/news/bordens-lala-launches-yogurt-smoothie-and-100-calorie-yogurt-smoothie-drink-4934209
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