Trade Resources Industry Views Neste Launches Pioneering Project with Prince Ea to Help Create Future Renewable Products and Services

Neste Launches Pioneering Project with Prince Ea to Help Create Future Renewable Products and Services

Neste Launches Pioneering Project with Prince Ea to Help Create Future Renewable Products and Services

Neste, the world's leading producer of renewable diesel, and spoken word artist, Prince Ea, have launched a one-of-a-kind project that enables people to participate in the development of future renewable products and services.

The project, Pre-Order the Future, focuses on product and service ideas across five topics: public spaces, entertainment, travel, learning, and mobility. Everyone is encouraged to comment and vote on their favorite ideas and submit their own ideas how to use renewable raw materials in the future.

"We are determined to create responsible choices every day and we want as many people as possible to get involved in this journey", says Matti Lievonen, Neste's President and CEO.

"I'd encourage anyone to share your inspiration with us. Our expert teams and R&D people will work together with participants and figure out how to turn them into reality. We want to show the world what we can all achieve through the use of renewable materials", continues Lievonen.  

"In this project everyone can participate and really make a difference to the environment. It is what makes this project so unique: it's a worldwide collaboration for a healthier planet - that is the most compelling", Prince Ea commented.

In August 2016, a jury will choose one of the five product or service concepts to be developed into a prototype that will be launched in January 2017. The jury will consist of Prince Ea, Neste's President and CEO Matti Lievonen and Neste's Executive Vice President of Renewable Products, Kaisa Hietala as well as leading technology advisors.  

Neste in brief

Neste is a pioneer in oil refining and renewable solutions. We provide our customers with premium-quality products for cleaner traffic and industrial products based on world-class research. We are the world's leading producer of renewable diesel, and our annual production capacity is more than 2 million tons. We also are the world's largest company providing renewable fuel from waste and residues. Our sustainable operations have received recognition in the Dow Jones Sustainability World Index and the Global 100 list of the world's most sustainable companies, among others. Our net sales for 2015 amounted to approximately EUR 11 billion, and our shares are listed on NASDAQ Helsinki. Cleaner traffic, energy and life are moved forward by about 5,000 professionals.

Prince Ea

Richard Williams is a famous spoken word artist and an Internet sensation better known as Prince Ea. The strong-minded artist is also well known for raising awareness on environmental issues through his inspiring and attention grabbing videos. Prince Ea is widely recognized for his spoken word videos that have gathered over half a billion views on Social Media as well as over 2.5 million followers on Facebook. He is a charismatic speaker who has made several appearances at global sustainability events.

Source: http://www.yourgeneratornews.com/news_item.php?newsID=38957
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