Trade Resources Industry Views Online Advertising Services in China Market Generated Total Revenue of CNY28.77 Billion

Online Advertising Services in China Market Generated Total Revenue of CNY28.77 Billion

Providers of online advertising services in the China market generated total revenue of CNY28.77 billion (US$4.70 billion) during the third quarter of 2013, growing 24.2% on quarter and 40.9% on year, according to China-based consulting company Analysys International.

Among different types of online advertising, keyword search accounted for 39.2% of the total revenues, followed by brand images/text (advertising space) with 25.0%, video with 20.6% and e-mail with 0.8%, Analysys pointed out.

 

Analysys: China leading providers of online advertising services by revenues, 3Q13

c

Market share

Baidu (Chinese)

30.8%

Taobao (Chinese)

15.9%

Google China

5.5%

Tencent (Chinese)

5.2%

Sohu (Chinese)

4.4%

Sina (Chinese)

3.2%

Youku Tudou (Chinese)

2.7%

Soufun (Chinese)

2.7%

Qihu 360 (Chinese)

2.4%

iQIYI (Chinese)

1.3%

NetEase (Chinese)

1.2%

Autohome

1.1%

Source: Analysys, compiled by Digitimes, October 2013

 

Source: DIGITIMES
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Online Advertising Valued at CNY 28.77 Billion in 3q13, Says Analysys
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