Providers of online advertising services in the China market generated total revenue of CNY28.77 billion (US$4.70 billion) during the third quarter of 2013, growing 24.2% on quarter and 40.9% on year, according to China-based consulting company Analysys International.
Among different types of online advertising, keyword search accounted for 39.2% of the total revenues, followed by brand images/text (advertising space) with 25.0%, video with 20.6% and e-mail with 0.8%, Analysys pointed out.
|
Analysys: China leading providers of online advertising services by revenues, 3Q13 |
|
|
c |
Market share |
|
Baidu (Chinese) |
30.8% |
|
Taobao (Chinese) |
15.9% |
|
Google China |
5.5% |
|
Tencent (Chinese) |
5.2% |
|
Sohu (Chinese) |
4.4% |
|
Sina (Chinese) |
3.2% |
|
Youku Tudou (Chinese) |
2.7% |
|
Soufun (Chinese) |
2.7% |
|
Qihu 360 (Chinese) |
2.4% |
|
iQIYI (Chinese) |
1.3% |
|
NetEase (Chinese) |
1.2% |
|
Autohome |
1.1% |
Source: Analysys, compiled by Digitimes, October 2013
