Trade Resources Industry Views Fisher Rebrands Two Subsidiaries Into New Entity PPC Flexible Packaging

Fisher Rebrands Two Subsidiaries Into New Entity PPC Flexible Packaging

Fisher Container has rebranded its subsidiaries Fisher Container, LLC and Packaging Products Corporation (PPC) into a new firm, PPC Flexible Packaging.

The company’s rebranding follows the acquisition of PPC in June 2017. Fisher decided to unify corporate identity of two subsidiaries to enhance market value.

Based in Mission of Kansas, PPC is involved in flexographic printing and converting of flexible films, bags and pouches that are used in food packaging.

The company provides various solutions, including single web, micro-perforation, laser scoring, lamination, anti-fog and pre-made bag solutions.

Established in 1968, PPC also provides film substrates, ink systems, and controlled atmosphere packaging solutions for the customers.

Fisher unveiled a new logo and outlined the scope of work for PPC Flexible Packaging during the launch of rebranding.

The company intends to integrate the new logo across print and digital collateral, including a re-designed website.

Fisher will visually exhibit names of the two segments along with the new logo in internal and external communications.

The rebrand will also highlight the focus of PPC Flexible Packaging on two primary market segments such as consumer packaging and precision clean packaging.

The consumer packaging division provides packaging solutions for food, organic, snack, produce, bakery and pet food.

PPC’s precision clean division offers packaging solutions for healthcare, clean room, critical environment and microelectronic sectors.

Fisher CEO Kevin Keneally said: “After the merger, we knew we had an opportunity to create a new brand identity that would showcase our innovation and speed to market.

“PPC Flexible Packaging now has a visual identity that captures our quality, service, and technology in a bold way and we’re very proud of that.

“We look forward to seeing our company grow and thrive through acquisitions and organic growth as our rebranding vision materializes in the coming months.”

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