Little Live Pets Birds TVCs go live this weekend across multiple channels.
Character Options has unveiled its first TV commercial for the new collectable toy brand, Little Live Pets.
The Little Live Pets Birds TVCs go live this weekend across multiple channels and Character is reporting strong early sales with retailers experiencing a high uptake as soon as the stock, from Australian toy firm Moose, hit the shelves.
"Little Live Pets is looking to be one of the standout brands of the summer for Character Options," said marketing director Jerry Healy.
"The response without TV has been immense and we are expecting even better results once the full marketing strategy is implemented.
"The beauty of the Little Live Pets is that they are attractive to both boys and girls whilst being highly affordable which makes them even more collectable.”
With the TV campaign about to start and both digital and print campaigns to commence in the coming weeks, Character is 'expecting big things for the brand'.
Paul Solomon from Moose said: “We are delighted with the consumer response in the UK. This echoes the demand that is already being seen in Australia and bodes extremely well for future. ”
