Trade Resources Industry Views Absolut Vodka Launches New Limited Edition Bottle Design

Absolut Vodka Launches New Limited Edition Bottle Design

Absolut Vodka owned by Pernod Ricard USA has launched its new limited edition bottle design, Absolut Mexico, in the US following its debut in Mexico in 2012.

Absolut Mexico, which pays tribute to Mexican culture and multicultural heritage, was developed in partnership with Dr Lakra, a Mexican contemporary artist and tattooist.

Featuring Absolut Vodka in a designed bottle, Absolut Mexico combines three legendary icons from ancient Mayan culture - Hurakan (Hurricane), Kukulkan (Serpent) and Balam (Jaguar).

Pernod Ricard Vodkas vice president Maxime Kouchnir said, "ABSOLUT MEXICO aims to further inspire cocktail lovers with the ABSOLUT brand, connecting the versatility of our vodka to the vibrant Mexican culture, which this design's stunning effect does perfectly."

The bottles are available in shades of orange, green, blue and yellow.

 

 

Source: http://beverageproducts.packaging-business-review.com/news/absolut-vodka-launches-newly-designed-bottle-in-us-050413
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