Trade Resources Industry Views SpeciaLase Makes New Business Relationships in Asia-Pacific Region

SpeciaLase Makes New Business Relationships in Asia-Pacific Region

SpeciaLase, which is a partnership between DataLase Ltd., the UK headquartered specialiser of inline digital printing, and SATO Corporation, a provider of Auto-ID solutions, is cementing its future in the Asia-Pacific region with the forging of new business relationships.

DataLase and SATO joined forces back in October 2015 and launched SpeciaLase to introduce the groundbreaking inline digital printing technology to Japan and the Asia-Pacific region.

Since then, SpeciaLase has made several appointments within its sales and technical teams to help secure and grow its position in the market. Discussions with potential partners and customers, including corrugated box manufacturers and those in the foodservice sector, have been taking place with above expectation results

Hisashi Asai, president of SpeciaLase, said: "During the last four months, SpeciaLase has been focused on developing new business partnerships with laser suppliers and ink manufacturers in the region with the aim of expanding sales of our revolutionary IDP solutions. We are proud of our new partnerships and what they will soon bring to the Asia-Pacific market."

DataLase inline digital printing technology offers a high-quality, cost effective alternative to other digital printing solutions and can be used for the printing of barcodes, variable information, images or graphics. Patented laser reactive pigments are incorporated into an ink or coating and conventionally printed onto a product or package without the need for any additional printing equipment to be purchased by the printer converter. When exposed to a low power CO2 or NIR diode array laser at the point of packing or filling, a colour change reaction is generated resulting in a high definition, premium quality digital print.

The DataLase solution enables high-speed, fast turnaround printing, which is ideal for inline customised print and real time marketing maximising brand owner and consumer value. In addition, the system is inkless at the point of printing, thus removing the need for consumables in production environments at the point of packing and filling.

In the short term, SpeciaLase will concentrate on direct marking and labelling solutions across a range of markets and applications including pharmaceuticals, food and beverage, and fast moving consumer goods.

Mark Naples, VP business development Europe and APAC at DataLase, added: "Our strategic partnership highlights the belief that SATO has in our technology and how we will work together to deliver world-class solutions. SpeciaLase will allow us to deliver revolutionary inline digital printing solutions to the Asia-Pacific region, resulting in greater value to customers."

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