Trade Resources Industry Views TricorBraun Commits to New Winepak Promise

TricorBraun Commits to New Winepak Promise

TricorBraun WinePak, a subsidiary of TricorBraun, has issued a statement in conjunction with the evolution of the wine packaging industry.

For the past 35 years, TricorBraun WinePak has been a driving force in the wine packaging industry. Today, as our industry shifts and global competition impacts product quality, pricing and availability—we recognize that many of our customers face confusing questions. "Who should I buy from?" and "Should I simply opt for the lowest price?" become real decisions.

For TricorBraun WinePak, these shifts provide an opportunity to reaffirm our unique and long-standing position in the wine packaging industry.

Today, we commit our company and our future to a new, WinePak Promise:

The WinePak Promise

Our commitment to quality and convenience is this: An unbending promise that your order will arrive, on-time and as-ordered.

This is the promise that drives our purpose. Backed by a legacy of leadership, it is upheld by every individual in our organization; at the core of every action we take.

We choose not simply to be a distributor of products, but a supplier of value. To provide expertise on the full-spectrum of wine packaging issues, not just the bottle. Never biased toward one product, or one set of products — we focus on the right solution, not simply the next sale.

Here we balance our growing size with personalized service. And recognize that while our industry will change, our promise never will.

This is our purpose; this is our promise. This, is WinePak.

Put simply, we stand behind our work. Much more than a promotional effort, the WinePak Promise represents an operational commitment from every single person in our organization.

As our industry's leading wine bottle distributor, we continue to find new ways to provide value: ultimately focused on those efforts that deliver unique, custom packaging solutions for our many customers.

TricorBraun WinePak stands as the best source for quality domestic and imported bottles in the wine and spirits packaging business — in the most popular styles and colors. To ensure consistent performance, TricorBraun WinePak also supplies an array of dependable closures and capsules.

We firmly believe that we are the future of the wine packaging industry.

"From us, our customers can get everything they need, when they need it," said Bottene. "That's the essence of our business, our customer service commitment and our new promise."

TricorBraun WinePak has sales of more than $150 million and its Fairfield, California, facility features more than 360,000 square feet of warehouse space and a $2-million auto repacking system. The company has additional warehousing space throughout the major wine growing regions in America and Canada.

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