Creative agency Haygarth has launched an integrated advertising campaign for homewares website Casafina, which celebrates the uniqueness of individual interior style.
Running across TV, print and online, the new Room to Be Different campaign has been created by Haygarth and showcases how Casafina.com can help shoppers find items that help bring their personal style to life. From Shabby Chic chandeliers to Kitsch clocks and Industrial chesterfields, the campaign demonstrates how Casafina inspires users to shop by looks, giving customers an easy way to find a style that sets them apart.
The 30-second spot runs across Channel 4 and Sky from 16th March and represents the simple online shopping experience. The advert emphasises the ease with which users can browse and view looks and styles as opposed to individual products.
Print creative runs in the national press from 16th March and features shots of the different looks that can all be applied to the same room with Casafina's range.
Julie Fawcett, head of Casafina, comments: "We're excited to be rolling out the Room To Be Different campaign and to highlight just how easy it is to shop for items to create a home that makes you, you, with Casafina. Everyone has their own personal sense of style, and Casafina is committed to helping shoppers find the perfect items to fit with their own taste."
