Trade Resources Industry Views Riviana Foods Unveils New Packaging for Minute Rice Brand

Riviana Foods Unveils New Packaging for Minute Rice Brand

US-based Riviana Foods has unveiled new packaging for its Minute brand instant rice and ready to serve products.

The new design for the company's entire Minute product range is part of its efforts to enable customers easily recognize the brand.

Riviana has retained distinctive red background and bold contrasting brand mark on the new packaging.

All product packages feature a contemporary design integrating a consistent cook-time call out, updated logo, modern font and fewer design elements.

The packaging will also feature appealing recipes on the back panel and mix it up ideas presenting the versatility of the products, and creative cooking recommendations.

Riviana’s new packaging also showcases the development process of the Minute rice product line, communicating the product attributes with consumers.

Recently, Riviana has launched Minute ready to serve brown rice & quinoa, ready to serve white & red quinoa, as well as ready to serve organics and Minute instant multi-grain medley products.

Riviana also produces Non-GMO Project verified products for the consumers.

Riviana Foods senior brand manager Diane Patterson said: "While we may have changed our packaging, consumers can expect the same great taste, quality and convenience.

"Over the years, Minute has strived to meet the needs of today's shoppers, and we're thrilled to introduce the newly enhanced packages that showcase the evolution of the brand."

Claimed to be the world’s second largest pasta manufacturer, Riviana Foods is engaged in the processing, marketing and distribution of private label rice products in the US.

Based in Houston of Texas, Riviana produces its products under brands such as Minute and Mahatma, Success, Carolina, Comet, Adolphus, Blue Ribbon, RiceSelect and Gourmet House.

Riviana, which is a wholly-owned subsidiary of Ebro Foods, also produces products under brands such as Ronzoni, Creamette, Skinner, San Giorgio, Prince, Catelli, American Beauty, No Yolks, Wacky Mac and Light & Fluffy.

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