Ireland-based corrugated packaging company Smurfit Kappa Bag-in-Box has partnered with fruit juice brand Pressade to offer a new packaging solution for fruit juices.
Available for three flavors Apple, Orange and multi-fruit, the newly launched Pressade fruit juice Pouch-Up expands the Smurfit Kappa's Pouch-Up range using new filling technologies.
The Pouch-Up solution features Original Vitop tap (aseptic version) placed on the outside of the pack to provide a smooth flow of the product.
Pressade product manager Catherine Bererd said that the Pouch-Up, which is claimed to be lightweight, easy to use, convenient and user-friendly, is a hygienic packaging which is perfectly adapted to aseptic filling.
"Thanks to these new products, we can innovate and differentiate ourselves on shelves. We think that this juice Pouch-Up will be very appreciated by the consumers, partly because it is offering convenience and it is fun.
"An innovative way to re-transform fruit juice consumption at breakfast, which has been stagnating these past years."
The company noted that the aseptically filled fruit juice market is a demanding market, requiring special hygiene and adapted technologies.
Employing around 45,000 people, Smurfit Kappa provides paper-based packaging solutions and operates nearly 370 production sites across 34 countries.
